PowerPoint Vs. Keynote
Microsoft PowerPoint is to Presentation, as iPhone is synonymous Smart Phone. But lately, Keynote has been gaining ground especially amongst Apple aficionados like myself. Like anything there are pros and cons to both, below I’ve come up with an (un-biased) list so you can choose what works best for you!
PowerPoint is available on both Mac and PC platforms via Microsoft Office. While Keynote is only available on Apple iWork for Mac. There is a free version of PowerPoint but note that it’s limited to viewing, but you wouldn’t be able to make edits.
Essentially both programs mission objective is to create presentations. Each have their own sets of layouts and options to create them.
Both programs have features where you can include multimedia elements such as music, videos, sounds effects, charts and graphs you created in other programs. You can use fonts within each program or download one through another site.
Export and Import
Within the last section I mentioned being able to import charts, photos and other multimedia created in another program, but here is where the difference comes into play. PowerPoint accepts PDF files and other media types. Keynote must be saved in PPT (PowerPoint) format and opened using PowerPoint itself to import documents into the file.
Compatibility with Mac and PC
Easy import and export with external multimedia
User Friendly interface
Excessive features that can distract from the message
Design Limitations, While abundant in features it always feels limiting to fully control more complex designs
It’s a Microsoft product (Just kidding, I had to plug in some shade)
Product Integration, I’ve built a keynote via my iPhone before a meeting
Themes are cutting edge clean aesthetics
(None, kidding again)
Exclusivity, Keynote slides don’t work on Microsoft systems (I will actually use this as the only con because it’s a heavy weight disadvantage)
I believe PowerPoint will be reigning king for now until Keynote is more cross compatible. While I feel PowerPoint is tried and true, I feel Keynotes integration with other devices work wellwith on constantly moving and fast paced society. Use what works best for you! My company Onlyoneam is skilled in both and we can help you decide what is best for you.
It’s reported that $250 Million a year is wasted on poor presentation design, from the time creating them in-house to the time comprehending them in meetings. Imagine if that money was allocated to specialist to strengthen your brand.
Save Time. As a business owner or decision maker it’s a no brainer that time is one of your most valuable assets, its’ irreplaceable and we are constantly find ways to minimize time wasters. Unless you are highly skilled using PowerPoint or Keynote it’s best you find a designer or company that specializes in this to handle it for you.
Design Is Vital. Break outside of the template graphs and charts within PowerPoint and Keynote. Part of engaging is having engaging graphics and images, that only a designer can get done faster and better than you can.
Productivity. Now that the heavy lifting is in the hands of the specialist you can focus on your presentation and your audience.
Branding. When you are limited to the confines of these programs you are limiting your brand. A designer can create engaging graphics outside of these programs to tailor them to your brand. This sets you apart. Standing out, gives you more visibility and clients.
There are so many elements to presentations. Engaging graphics, knowing your audience, keeping the audience engaged while hitting all your objectives and your fancy outfit you plan to wear the day of. One thing many forget (myself at one point) is to PRACTICE. Once I had to present a presentation on why I should get a promotion. I creating an engaging keynote, tested the conference room for tech issues hours before hand, wore a smart casual outfit.. one that showcased my aesthetic, research, example, testimonials.. I had it all! The night before a friend wanted to be present all of this beautiful data that would for sure give me a 10% raise and the title I was striving for. I chocked. I realized how unprepared I was at presenting my material I broke into tears. Just for a moment though because it was midnight and I was still in the office, and hours away from presenting to the President and Creative Director of the company. So don’t let this happen to you. Here is what you can do.
Say it out loud – somethings sound great on paper but pretty lackluster when you speak it.
Memorize – It may sound scripty, but get the bones of your presentation engrained.
Organize thoughts – Once the bones are there, pepper in some jokes and some more human moments, A major plus if you know some personal things about key members of your audience and can tie them in lightly for added engagement.
Test and Adjust – Present to a friend, an honest one. Adjust according to feedback.
Remember rehearsing and prep are the hardest part. Presenting is the easiest portion. Just for the record I did great in that presentation, got 10% raise and my title change I desired. Every since then I’ve used presentation skills to get pay increases, land jobs and pitch my services to clients. Practice can be tedious, but it’s the only way to get better.
As soon as you are given a deadline and topic for your presentation, no matter if It’s 3 weeks out or tomorrow…. Start your research. Let’s say the topic is Corgi’s. Start off defining the subject matter, the diet, health issues, temperament, the cost of ownership and so on. Educate yourself on topic as much as you can.
Ask yourself questions (tough questions). Answer those questions accurately. If you don’t know, do more research until you do.
Look for similar presentations online, what did they cover and what did they not cover?
Remember to keep all your sources for images, charts, articles as you research organized.
Have a friend ask you questions about the topic, the goal here is to become as knowledgeable about the subject matter you are presenting as possible. You don’t need to become a corgi pro, but you do need to convince your audience you are.
Over the years I have faced hesitation to jumping ship and taking Onlyoneam to another level. A lot of this was based off of uncertainty, instability and untapped resources. I've read blogs, attended seminars, seeked advice from Small Business Professionals and I felt the element to make it all happen was missing. I came across Creative, Inc. Now first off I'm not getting paid for posting this, I wouldn't share anything I wouldn't use in my own day to day life. This book contains a lot of common sense knowledge and real life examples from other freelancers to draw from. While I believe there is no better way than actually going out to do it. It's good to have a "Bible" to guide you along the way. Check the book out and see what would be applicable to your success as a designer.